Our commitments

At JACK & JONES we have made a long-term commitment towards making the fashion we love adapt and grow. Through innovation and strong collaboration we can protect the environment, our consumers, the people and communities involved in making our products, and the long term future of fashion.



More Sustainable Raw Materials

The making of garments requires the use of planet resources and we fully acknowledge that we have a responsibility towards finding better use of the resources available. We continuously concentrate on improving our business and processes in this matter. We aim to improve the core products we produce throughout its life cycle and produce high quality garments that simply last longer.


At JACK & JONES we like cotton – it is an incredible renewable raw material.

75 % of all raw material used in JACK & JONES comes from cotton.

In 2013 we set the following target: “50 % of all JACK & JONES cotton must come from more sustainable sources in 2018”

To reach the target we are a member of the Better Cotton Initiative (BCI), which is a global initiative consisting of companies and organizations from across the cotton supply chain. It unites a great variety of stakeholders such as NGOs, cotton producers, suppliers, retailers and brands.

In 2015/16 we reached our 50% target – two years ahead of time. Therefore we have now set a new target:

“100 % of all JACK & JONES cotton must come from more sustainable sources in 2020”

BCI aim at making global cotton production better for the people who produce it, better for the environment it grows in and better for the future of the cotton sector. The philosophy is to develop a market for a new mainstream raw material; ‘Better Cotton’ and thereby transform the conventional cotton production to bring long-term benefits for the environment, farmers and other stakeholders dependent on cotton. And of course to secure the future cotton production.

Read more on www.bettercotton.org




At JACK & JONES we have an animal welfare policy consisting of the below banned practices:

  • No real fur
  • Only leather and down from animals that are raised for the food industry (excluding grey geese)
  • No material from endangered animals (according to CITES and IUCN lists)
  • No forced-feeding of birds for foie gras production
  • No life-plucking or mulesing
  • No animal testing

Read our full animal welfare policy here


Cleaner Production Methods

Through our environmental and chemical management programmes, we work proactively with our manufacturers to promote cleaner production methods.


Our environmental expectations are built upon four key principles that must be upheld by JACK & JONES, our manufacturers and their suppliers and sub-contractors:

– Legal compliance
The manufacture of our products must comply with all applicable laws and legislation in the production location.

– Stable supply chains
We develop strategic long-term relationships with our manufacturers, who in turn have stable and consolidated supply chains.

– Transparency and communication
We must have comprehensive knowledge of our supply chain. We work with manufacturers who are able to provide full transparency and an open flow of information.

– Continuous environmental improvement
We will work with our manufacturers to continually reduce environmental impacts of our products through minimizing the use of hazardous chemicals, and reducing energy and natural resource inputs.


We have successfully involved our largest suppliers in Bangladesh in a Cleaner Production Programme. The aim is to look at environmental management inside the factory and find ways to improve environmental impacts of production by reducing water use, energy use and chemical use. The result is less environmental impact, a cleaner environment for the people who live in the area and large long-term cost savings for the manufacturers.


Since 2011 we have worked with our manufacturers to challenge existing jeans production methods, and create jeans that maintain current quality standards and trends, but with a reduced environmental impact in the finishing process. The worn-in look is created by laser, and instead of using large volumes of water to fade the denim, natural ozone gas is used.

In 2014 we saved 55 million litres of water and 5 million kilowatts of energy through Low Impact Denim production.


Our Chemical Restrictions were published in 2003 and are updated yearly. The Chemical Restrictions are based on the strictest legislation across all our sales countries and they are based on scientific research as well as the precautionary principle.

All manufacturers must sign and follow our Chemical Restrictions in order to deliver products to JACK & JONES.

We focus on monitoring and improving chemical management in wet-processing facilities, and working with our manufacturers to address the root cause of chemical challenges.

Facilities must have a robust chemical management system in place, as part of a wider Environmental Management System.

We have a Chemical Testing Programme which includes regular and extensive testing of our products. Manufacturers that are unable to meet the Chemical Restrictions are placed under observation, and a high level of product chemical testing will be required to ensure compliance.

Download our Chemical Restrictions

Improved Workers' Wellbeing

People involved in the production of our garments have the right to work under safe and healthy conditions. Through our Code of Conduct and compliance program, we set the core expectations for our suppliers in terms of social and environmental management.

Global teams manage the supplier compliance and continuous improvement programme. This includes many visits to our factories in order to secure that they are assisted in the work of improving the conditions on a daily basis. We also have an external audit programme in place, so that independent third parties also visit our factories to check working conditions.

A few areas we work with:

– Human rights and social conditions

Core labour rights. Fair wages, working hours, workers’ voice etc.

– Health and safety

Working environment, protection from chemical exposure, banned processes like sandblasting, verifying fire, structural and electrical safety of factories and emergency preparedness.
Read how we approach our collaborations

Download BESTSELLER's Code of Conduct

Support Reuse and Recycling of Garments

The way clothes are worn, taken care of and discarded impact their life time and our natural environment. It is estimated that around 80% of the used garments in the world end up in trash while only 20% are collected for reuse and recycling. Used garments have a great reuse and recycling value. We want to encourage our consumers to take good care of their clothes during wear and care and pass them on for reuse and recycling once they no longer need them.


We believe that a long life of a garment starts with design, the selection of materials and the way it has been processed and produced. At JACK & JONES we set high standards when it comes to the quality of our products. To assure these standards we have a team of skilled quality experts who support our manufacturers in improving the quality of our products.


There are some easy steps to prolong the life of your garments and take care of the environment at the same time: lowering the temperature when washing, sorting clothes by colour, filling up the washing machine, using eco labelled detergent and avoiding tumble drying.

And remember: be critical in terms of what ends up in the laundry basket and ask yourself if the clothes are actually dirty. Often clothes do not need to be washed after just one or two days of wearing them.



In 2012-2013 we tested a product take-back system in all our retail stores which unfortunately resulted in small volumes of returned clothes. We are now in the process of developing a system that is hopefully more attractive to our customers to engage with reuse and recycling of our garments.


Textile waste from production is already being reused in some of our products, but we are also looking at alternative solutions for the reuse of JACK & JONES garments.

In collaboration with several industry partners we continuously search for textile waste recycling solutions and how to turn used garments into new products or new materials. It is important for us to find solutions to this in order to close the loop of our products and contribute to the circular economy of fashion.

Our commitments

Our long term commitments toward a more sustainable fashion future

See them here

Low impact denim

Creating our signature denim using less water, less energy and lower chemical inputs

Read more

Cotton strategy

We have set an ambitious target as part of our cotton strategy

Read more